There's a lot of KFIT women. Longtime lifters, marathon runners, 1st time mamas and fitness newbies. That's why KFIT isn't one program, but it's picking the right program for you.
It's not new. It's not a gimmick. It's understanding nutrition in a real woman's life. One that deals with hormones and stress and work and family. One that loves dinner with friends but also has dumbbells to lift.